When it comes to marketing your business, effective use of stickers and labels is key. But with so many different types of materials and adhesives available, it can be hard to know which type will work best for you.
In this article, we explore the different types of custom stickers and labels available, and offer advice on which material and adhesive will work:
1. Consider the environment where your labels will be used
If you’re planning on using your stickers or labels outdoors, you’ll need to make sure they’re made from weatherproof material. Vinyl is a good option for outdoor use, as it’s durable and can withstand exposure to the elements.
If you’re using your labels indoors, on the other hand, you have a bit more flexibility in terms of material. Biodegradable paper labels are a popular choice for indoor use, as they’re relatively inexpensive and easy to work with.
2. What will your labels be applied to?
The surface you’re applying your label to will also influence the type of material and the adhesive you should use. Generally, your stickers and labels should always be applied to smooth and clean surfaces. For this, a standard medium strength adhesive will do the trick.
If you are looking for a sticker to be applied to an industrial setting, a stronger adhesive can work much better. However, these can often damage the surface when removed.
3. Decide on the look you want to create
The material you choose for your stickers or labels will also affect the overall look of your design. Custom vinyl labels in particular are available in a whole host of different materials, effects and colors.
Each of them can be used to create a different look for your brand. If you want a sleek, professional look, silver vinyl is a good choice. For a luxurious effect, opt for a glitter or holographic labels. And if you’re going for a more organic look, paper labels may be a better option.
4. Choose a material that represents your brand
Your sticker material has to fit your brand. That is the beauty of going custom: you are in control of everything and do not have to settle. So, when choosing a material for your stickers or labels, it’s important to consider how it will represent your brand.
This can really go any way you can think of. For example, if your company is environmentally-conscious or wants to transition to greener ethics, using recycled paper labels would be a good way to communicate your values to customers.
Ultimately, the best material for your stickers or labels will depend on your specific needs and goals. By considering the environment where your labels will be used, the surface they’ll be applied to, and the look you want to create, you can narrow down your options and choose the material that’s best for your business. If in doubt, reach out to your sticker printing company of choice to learn more.