In the era of technology, automation, and digitalization, businesses have multiple options for growth and development. One of the most popular is social media marketing and promoting their brand on platforms such as Facebook, Instagram, LinkedIn, and others. When building a strategy, companies should consider some important elements, including audience engagement, shared content, brand awareness, etc.
But how can they ensure business growth on social media? Well, that’s possible with the right social data. This guide will show how you can gather social data properly and leverage it for your brand’s growth. Later, you can make your predictions and add other tactics.
Four ways to use social data for business growth
You already know you can’t ignore social media as a company owner. So, here’s how you can leverage the data it provides.
1. Create better buyer personas
When starting a business and creating a success plan, you must’ve also built a buyer persona- the perfect customer for your brand. Social media marketing helps you to collect data about the people who interact with your brand the most. For example, if you’re active on Instagram, the platform can provide you with great insights into the most engaged time of your followers, the type of content they’ve liked the most, whether they prefer a real estate chatbot to help them find homes, etc.
You can use this data to build more precise buyer personas that can bring your business more revenue and awareness.
2. Build a better customer service
Social media analytics tools such as Facebook Ads and Instagram Insights can provide valuable information about your audience. This includes their experience with your brand as well. First, you can use the data to make your offers and ads more personalized for your audience, which will, in turn, help engage them more and positively influence your brand reputation.
Next, social sentiment data can help determine the gaps in your overall customer service, the language you use, and the experience you provide as a brand. Lastly, social media can help gather some feedback, improve lead generation, and make customer support changes accordingly.
3. Follow the trends
We all know that social media is the favorite source for keeping up with trends and changes in almost all industries. If you’re using it, you’re also one of those brands. You can determine popular trends and what your audience prefers by gathering social data. Therefore, by implementing these trends and changes into your business activities, you can build a better brand and grow your business more effectively.
4. Share better content
Why do you have to research and gather data all the time? Simply because you need to improve different business processes and grow your brand with the help of data. Since content marketing is becoming one of the best ways for business growth activities, you should research to improve it. In addition, you should also post jobs for 18 year olds, hire the younger generation so that they can help with fresher ideas and newer content.
Gathering social data can help identify the topics and content types your audience prefers, which will be the foundation of your future content strategy. Whether they prefer Instagram Reels and stories or Facebook live videos, you will more precisely know what to share to engage them.
Data is important for any business activities if you plan to grow and develop your brand awareness over time. If you use social data correctly, you can implement it into your other business decisions that can boost growth.